DiRECWAY allows retailers to communicate more effectively with all their stores via a managed content delivery service. More cost-effective and reliable than tape, CD or the Internet, retailers can target specific markets and adapt the content to all or select locations. Stores can take advantage of true broadband capabilities to provide: music to customers, credit transactions, Internet/intranet connectivity, inventory control, pricing updates, video training and more--all through one DiRECWAY system.

DiRECWAY services can be used by the retail industry in support of the following applications:

• On-Site ATM
  Provide an ATM on site for your customers to get cash and do banking while shopping at your store.

• In-store music and messaging
  Play music and videos containing targeted messaging.

• Payment Authorization
  Reduce lines at cash points with near-immediate response from credit card issuers.

• E-Learning
  Provides interactive distance learning to keep staff up-to-date and fully trained on products, services and procedures.

• Multicast Delivery
  Quickly send promotional videos, sales support information or latest pricing from outlets to headquarters and back at any time.

• Order Processing/Logistics
  Automatically order goods as they are sold, and update prices simultaneously across all outlets.

• Internet/Intranet access
  Quickly and reliably send internal and external e-mail correspondences with "always on" high-speed Internet access.

• Security
  Record fraudulent use of credit cards, breaking and entering etc. by linking to your CCTV central monitoring site.