Music plays a large part in today's marketing. It creates brand awareness, improves employee production, and can even help increase revenues. DiRECWAY Music and Messaging offers solutions that enable you to effectively market to your customers by creating the right atmosphere to extend customers' stay, shape buying decisions, encourage repeat visits and increase sales opportunities.

DiRECWAY Music and Messaging is a managed service, so once you define the atmosphere you want to create, DiRECWAY maintains it.

DiRECWAY Music and Messaging offers all these features:

• Regionalization: The grouping of a set of sites into a "region" (geographically independent or geographically bound) to tailor music to the demographics (i.e. Northeast vs. Southwest music tastes)

• Dayparting: Transitioning from one music style or genre to another at a predetermined time of the day to meet changes in demographics throughout the business day

• Message Insertion: Broadcasting pre-produced "commercials" or messages to customers

• Music and Messaging On-Hold: Broadcasting a store's music and advertising to phone callers waiting service while on "hold"

With DIRECWAY Music and Messaging, you receive all these benefits:

• Centrally controlled: Ensures that corporate "brand" of music is being played consistently in all locations

• Fully automated:Music format/genre is pre-selected. Play times during the day and days of the week are outlined upfront

• Customizable: Regions/groups can be created within a corporation footprint to meet the demographic needs of that grouping

• Application Integration: Runs on the same platform that supports your other business applications